Who's behind the gear

Every product on this site has a name behind it, whether that's a small maker we know personally or an established brand we trust enough to carry.

Think your gear belongs here?

If you make gear worth carrying, reach out -- we'd love to hear from you.

Our Makers

Daxon Baits

Soft Plastics

Hand-poured soft plastics, made in small batches. Consistent salt content and texture bag to bag, built for anglers who notice the difference.

Brands We Carry

Reaction Tackle

Terminal Tackle

Braid, tungsten weights, and hooks. The consistent, trusted gear you need to actually fish what's in your tackle box.

Sourced Through

Sport Fishing Ventures Unlimited (SFVU)

Tackle Distributor

A trusted distributor we work with to bring in hard-to-find colors and established brands you won't see everywhere else.